Thursday, November 30, 2006

The CBC of the Future

Has our prof, who happens to be a former CBC insider, been passing on ideas from our short essays to the Mother Corp?

I swear, it sure seems like it!

"We'll be looking at a more strategic multi-platform treatment of stories that moves audiences from radio to the web, readers of the web to television, and so on," Burman said. "We're heading into a world where we're all going to become content providers, not TV stations, not newspapers, not radio stations."
[emphasis added]

CBC-TV kills Canada Now (Toronto Star)

And from November 2nd:

To fulfill this desire, National Public Radio should be prepared to let go of "radio" and replace it with "media."

It is clear that public radio cannot survive as such. There needs to be a multi-platform offering in order to survive. And that means getting online, with audio, video, and multimedia.

...

NPR has made a good effort to prepare itself for the future. All it needs to realize now is that the R at the end will from now on be an M, and it needs to start thinking that way.

(Sikander Hashmi, Critique of NPR's Blueprint for Growth, JOUR 343 -- Broadcast Public Affairs)

The only thing I had thought of but didn't mention in the critique was that, like NPR, the CBC should think like the CMC and not the CBC.

What does this mean for us? It's great!

Want radio, TV, online news, blogs, podcasts, videocasts, internet-broadcasts, and mycasts?

You've got it!

2 Comments:

Blogger Wendy Smith said...

in the 444 class the other day, he used your speak up! series as an example of how we as journalists can successfully straddle the surfboard and ride it all the way into the wave of the future.
rock on, dude. :)

9:09 PM  
Blogger Sikander said...

Cool. I never thought of it like that. Thanks. =)

Let's see what the future has in store...

5:10 PM  

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