Thursday, November 09, 2006

Wrestling with the Digital Revolution

We are told that public broadcasters are trying to figure out how to survive the digital revolution. The top brass are trying to figure out a strategy that uses the power of computer networks to supplement what they are trying to achieve. Meanwhile, producers across the continent are trying to somehow incorporate the Internet into their programs.

Seems like the ones out of all the important discussions and decision-making for the future are the audiences of the future.

I'm surprised that I haven't seen any of these powerful folks on campus to get ideas. Perhaps it'd be worth tapping the young minds who are growing up with the technology, are actively using it, and who will be running the show in the future.

Here's a tip for public broadcasters: Start focusing on young audiences -- not by dumbing down content -- but by giving us meaningful content that appeals to us, packaged in a way that's not dull and boring. This is the demographic that will decide your fate. Earlier you catch on to them and build a relationship, the better.

Yes, the Hour is a start. But there's much more that can be done.

Want to know how?

Come talk to us.


Anonymous Anonymous said...

you read my mind!
sikander, let's do something *huge* next semester. the infrastructure is there - we have a school server that's currently lying fallow. let's USE it.

10:53 PM  

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